Our story
Every LGBTQ+ intended parent knows the journey requires IVF and surrogacy.
What we don't know is the staggering complexity hiding behind agency quotes. When clinics quote "$35,000 per cycle," they exclude the $15,000 in medications. When agencies promise "all-inclusive" packages, they omit surrogate insurance premiums, NICU coverage, and escrow fees. This isn't malicious—it's systemic fragmentation. Twenty different vendors, incompatible quote formats, and no standard disclosure requirements create a fog of confusion.
We lived through this chaos ourselves, watching our budget explode from unexpected pharmacy markups and insurance gaps. Figly exists because no one should discover these realities through credit card statements. We've mapped the entire cost ecosystem, built the projection tools, and committed to transparent, unbiased guidance.
This isn't about finding discounts—it's about preventing the preventable and controlling the controllable.